Tata Nano

Tata Motors car manufacturers has been talked about as much as the Tata Nano. Even before its release we had the people talking about it and eagerly anticipating it’s released. Much to the deliverance of the public it was finally revealed at the 9th annual auto expo in the first half of january 2008 in the city of New Delhi. This is a highly democratic car as the promotional tag line suggests it to “the people’s car”. Tata Motors have claimed it to be the world’s cheapest car. With a price of Rs 100,000 the standard version of the Nano costs just a little bit more than a decent motorbike.

Classified as being part of the new breed of 21st century cars the Nano symbolizes the new age philosophy of smaller, lighter and cheaper cars. The Tata Nano is without a doubt the leader in terms of causing a world wide trend of producing smaller cars. The interesting name actually has the very essence of the concept behind the car in its meaning. Nano is derived from the Greek word nanos which means dwarf. The word also means “small” in Gujrati which happens to be the mother tongue of the Tata owners.

The project was initiated in the year 2003 to construct a small sized car in the range of one hundred thousand rupees. This was done after considering the fact that India had a considerable number of families that were being forced to drive around on two wheelers due to the lack of finance for a four wheeler. This was the basic motive behind creating the Nano which was also encouraged with the company’s successful attempt at producing a low cost four wheel truck in 2005.