Tata Indigo Marina

Tata Motor’s success as India’s leading car manufactures has two aspects two it. First up is the high standard of quality engineering and designing that has paved the way for their success. Next up is the company’s ability to locate the automobile market niches and capitalize on them. This aspect can be clearly illustrated with the Tata Indigo Marina which the company introduced into the Markey as a mid size luxury car. The car managed to become an instant success in the mid size luxury car market. The demand for B segment cars has increased in India due to the fact that the economic boost in the country has left the people with more disposable income.

Although affordable the Tata Indigo is a symbol of luxury. The interior of the car is relatively bigger than most cars this size. When asked to explain the motives behind designing the interior in this way the company described it with the similitude of the space in the business class of aircrafts. Keeping within the boundaries of practicality the car provides the user with luxury that is well ahead of the price that he will be paying for the vehicle.

This particular model is available in both a robust petrol engine that gives you enhanced performance and the equally good but more fuel efficient diesel engine. Seeing the success of the Indigo and the customer feedbacks Tata also developed a station wagon version of the vehicle for customers who demanded even more space. The indigo Marina is widely available with a host of network dealers that also provide the potential customers with unmatched service.