Wednesday, December 10, 2008

Tata Safari

Tata Motors have come up with some very interesting concept cars for the Indian public primarily and the world at large. The company is quick to realize the market trends and acts fast to capitalize on the issue. The Tata safari is one prime example of Tata’s ingenuity. They introduced this utility car into the Indian market long before any other important utility vehicle had been imported from foreign manufacturers. With the vehicle carrying the reputed brand name of Tata and a highly competitive price tag the car easily found its way in to the homes of the Indian public.

When the Tata Safari initially hit the market it was taken as a symbolic representation of adventure and freedom. With the passage of time however many foreign manufacturers released their own versions of the utility vehicle into the Indian market with the result that the Tata Safari fell out of fashion. To match up to the raised standards set by the foreign companies Tata reintroduced an enhanced version of the safari known as the safari dicor. In this way they were able to stay in the game of utility cars.

The safari featured a very contemporary diesel engine which was a 3 liter Direct Injection Common Rail Engine. Due to this engine the safari was much less noisier than other vehicles of this power and size. The engine also resulted in increased fuel efficiency. The effective consumption of the fuel did not come at the cost of the car’s performance as the safari can zip to a 100 kilometers per hour in a matter of twenty seconds. For the size at which the safari stands it has a rather competitive turning radius of around six meters. The fact that the car is endowed with a power steering makes the drive all the more pleasurable.


http://www.automotivechronicles.com/articles/2006/jan/01/images/tata-safari-2005.jpg

http://imshopping.rediff.com/pixs/productsearch/product_images/four_wheeler/Tata-Safari-4x2-LX-TCIC.jpg

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