Audi series

Meet the Beckers: Audi series of competition in its new campaign website

There are two ways to promote your product: to highlight their virtues, or criticizing the competition. Audi has opted for the latter ... though not without a sense of humor. How?, You'll be wondering. Well, betting on the viral marketing, the signing of the four rings has created a web miniseries called "Meet the Beckers' start in which caricatured the already exaggerated stereotypes of the clients of BMW (cretin integral), Mercedes (grandfather who lose in a shoebox) and Lexus (parent emasculate). In the first episode, the family Becker to meet in full the family mansion ... and we stayed there.

Tags: Audi, Meet the Beckers, MeetTheBeckers, Advertising

Porsche does not cut the range of Audi

The R8 is present from the moment of its launch as a tough rival for the 911. The model of the four rings has a motor placed in the correct position, "a more attractive price to equal power and equipment, and a much more modern aesthetic. The gradual entry of Porsche as a majority shareholder in Volkswagen, which owns Audi, in turn, and it could reach its peak on Nov. 26 as we treat here, he had sown doubt the future of the sport's house in Ingolstadt incompatibility in the ranges of the conglomerate store.

But, according to fellow MotorAuthority, Wendelin Wiedeking, Porsche's CEO, brings a message of tranquility. According to the manufacturer's head of sports "would be a folly to draw a market model as successful as the R8." Besides, says that this model is not intended to detract from sales at 911, since it does not address the same type of buyer. To finish, was justified by saying that his goal is for all the brands that come under its paraguastengan success with its products.

The truth is going to be a complicated job, especially in the field of sports, bearing in mind that they will take the same block marks as Bugatti, Bentley, Lamborghini, Porsche and Audi models, which in our view, it was overlap to a greater or lesser extent. If we also add to this the interest of the house from Stuttgart to expand its range with a downward below the Boxster model, the thing is complicated even more.

Tags: Audi, Porsche

Audi confirms the development of a fully electric urban

With the news related to the Isetta well fresh in our minds, comes another news of a multi-electric, this time from fellow coach. According to Peter Schwarzenbauer, a member of the address of the house of the four rings, a new urban vehicle batteries, based on the platform of the Volkswagen Up!, Is currently in development. Previous rumors indicated that this variant would be developed on the future A1, but this is completely denied. At the technical level, only knows that this new vehicle carrying the battery pack placed in the back, but without specifying the typology of them. Nor has any idea about the name but the stakes begin to recover in the name A2. Audi must hurry if you do not want to fail to catch up with BMW, who would the next year with the Mini Electric while preparing its multi three places. We'll leave you with the gallery's Up!.

Tags: Audi

Futuremark creates a 3D instrument panel for Audi

Futuremark is not the typical company would expect to see in a press release along with Audi, but neither was Nvidia until a few months ago and there you have the new MMI. The Finnish company, famous for its software 3DMark (although it has many more products), has created a new instrument panel for the German manufacturer 100% digital, rendering 3D on a liquid crystal panel as if it were a video game. In the Nissan GT-R can change the screen to display several central indicators related to the values of the engine, but the system developed by both companies is completely new, allowing any kind of design or color scheme.

The software in question makes use of Open GL ES, and with it, Futuremark hopes to show the future of systems of information and entertainment on board, offering a level of customization inedito to date. Putting long has taken place these days in the NVISION exposure, as you can imagine, sponsored by Nvidia. At the moment there is no video, but we are already in it.

Tags: Audi, Futuremark

What Car? choose ecological models of the year 2008

During the National Automobile Salon of London, the British magazine What Car? has published the results of the winners of each category to the title "Green Car of the Year 2008". The absolute winner was the Ford Focus 1.6 TDCi 109 hp, a model who also enjoys an enviable acceptance in this market.

Segment vehicles have been rated:

Urban: Fiat 500 bhp 1.2i 69
Compact: Ford Focus 1.6 TDCi 109 hp
Saloons: Citroen C5 1.6 HDI 109 FAP
Saloons upper middle class: 143 hp BMW 318i
Large: Audi A8 2.8 FSI V6
MPV: Citroen C4 Picasso 1.6 HDI
And 4X4 SUV: Honda CRV 2.2 i-CTDI
Sport / Sport: MINI Cooper S
BMW recognition to the system efficient Dynamics
Special recognition to the system by Toyota Plug-In
In total have participated in the contest's 23 cars cleaner and more respectful of the environment.

Tags: ao, car, ecological, united kingdom, United Kingdom, what car, WhatCar

Audi built compact in Belgium

For several months, VW has been reviewing options for its assembly plant in Brussels, Belgium. Although the idea of closing the plant they cross through the mind, VW decided to use its excess capacity in their Audi brethren.

The deal will allow him to build the brand from Ingolstadt A3, along with several other VW models until the end of 2009. Then, Audi take complete control of the plant making an additional capacity of 100,000 units. This will help Audi to achieve the goal of increasing its production of 905,000 units in 2006 to 1.5 million in 2015. To make the agreement work, workers must be in accordance with a set of new rules that allow a reduction in costs of up to 20%.

Tags: a3, Audi, belgium, production, Volkswagen, VW

Audi hire 800 new employees in 2008

And while BMW said it fired 10% of its workers in 2008, Audi on the other hand, to hire 800 new graduates this year, reflecting strong growth with respect to the 200 who enlisted in 2007.

According to the mark of four rings, new hires are needed for "the significant expansion of its product range and development of new cars." At this time the engineers are the priority for Audi, since one third of new employees iran rights to the technical development center to work on diesel engines, hybrid propulsion trains, and alternative fuels. The House also wants to fill positions in the areas of marketing and sales. And quotas for bloggers?.

Tags: 2008, Audi, recruitment, employment

Audi TV Channel is now available to everyone

Since 2005 Audi TV will be available to the UK, but now the mark of four rings decided to make it accessible to everyone. So if you do not just read about and see pictures of your favorite models from Audi, can now moving through small news and features suitable for downloading or viewing in your browser.

The theme obviously includes the latest advances in automotive technology and displays of models of the company from Ingolstadt, but it is also possible to see evidence Driving on ice in Sweden, and kitesurfing sandboarding in Namibia, a crossing in Alaska by sledges drawn by dogs, competition with vehicles like the Audi R10 TDI or the A4 DTM and a race between a boat propelled by a propeller and an Audi RS4, among other videos. But as in the glamorous world Audi not only covers the engine, you will also find visits to museums, fashion shows, golf tournaments and polo, the "red carpet" of the main events of the farandula among others.

While most of the content is free, there are also fee-only programs. ? The cons? All videos are in English and it is necessary to have a good bandwidth available.

Tags: Audi, channel

Audi is the preferred brand in Germany

According to a survey by the German magazine Auto Motor Und Sport, Audi brand is the most desired and preferred by the respondents, with approximately 50% of the total votes received, which was around 100,000.

Audi has managed to stay ahead of exclusive brands such as Porsche and BMW or the sleek Mercedes, Volkswagen and Alfa Romeo. Models like the new TT, the R8 super sports or excellent A6 have had much to do with the decision of the voters.

On the other hand, in a survey of satisfaction by the German magazine, Lexus has been the winner, with 100% of its users satisfied, followed by Porsche (94%) and Audi (90%).

Tags: germany, Audi, preferred

Audi BROUGHT wheeled him to the 2008 Olympic Games

The German brand Audi has been chosen "Official Premium Car" of the Beijing Olympic Games to be held in China, and that will take place between 8 and Aug. 24, 2008.

So when you are not competing, monitor or watching; athletes, official members and VIP guests will be transported by a fleet of more than 1,000 vehicles, Audi, the vast majority of these models A6L, A8L and Q7. Taking advantage of the Salon of Shanghai, the company presented the emblem bearing the car, which symbolizes the ties between Audi and the Olympic Games.

Under the motto "Passion for Movement" the overall agreement between the organization of the Games and the company Volkswagen China Investment Ltd. also includes a large number of individual elements of promotion and cultural activities around the world who seek to promote the Olympic spirit.